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Tributes.com and FirstGiving Announce Partnership to Increase Memorial Giving

In Memory Charitable Donations to Help Family and Friends Fulfill Last Wishes of Loved Ones

INNOVATION DISTRICT, BOSTON, MA ­— June 7, 2011 — Tributes, Inc., the online resource for local and national obituary news, and FirstGiving, a proven leader in providing online peer-to-peer fundraising tools dedicated to expanding the world of giving, announced today that they have formed a strategic partnership. Tributes.com has integrated FirstGiving’s Global Charity API Platform throughout the popular obituary classified destination site to help facilitate memorial giving to major charities in line with the final wishes of those that have passed away and are permanently memorialized in the Tributes.com database.

By leveraging FirstGiving’s API and donation processing services, Tributes can provide funeral homes and families with a very simple point-and-click interface to integrate direct links to over 100 of the most popular national and international charities so that extended family and friends can easily make donations in the name of a loved one directly from within their online obituary. FirstGiving seamlessly handles all payment processing and will even facilitate annual giving commitments through their powerful donation engine.

"Tributes.com is quickly becoming the brand that people turn to in times of loss to connect and remember," said Karsten Robbins, CEO, FirstGiving. "Donating to a designated charity can be an important part of honoring someone’s memory and we are thrilled to play a critical role in facilitating that transaction – making it easier for the donor and in doing so ultimately increasing the volume of donations received by charities working to fund important research and solve critical problems."

"By partnering with FirstGiving and taking advantage of their robust technology and service platform, we have dramatically reduced the amount of business development and technology resources that would have been required to develop the relationships and infrastructure that they bring to the table," said Elaine Haney, President of Tributes, Inc. "We couldn’t be happier to be partnering with a neighbor in Boston’s Innovation District that delivers such tremendous value to our Company, our funeral home channel and the families we collectively serve while helping us increase the amount of memorial giving generated by our platform and across our growing network of 100+ broadcast media partners."

About Tributes.com:

Tributes.com is the online resource for current local and national obituary news, lasting personal tributes and online community providing support during times of loss and grieving. Through one centralized national web destination, with over 90 million current and historical death records dating back to the 1930s, Tributes has made obituary and online memorial service information easily accessible so people can come together online and offline to remember and share the treasured stories of the important people in their lives who have passed away. Monster.com founder Jeff Taylor officially launched Tributes.com in the fall of 2008 and in 2 ½ short years the site has experienced rapid growth, and is now relied on by thousands of funeral homes and more than 1.8M unique consumers each month to publish and locate obituary news. For more information about Tributes.com, please visit our website at www.tributes.com or contact us at media@tributes.com.

About FirstGiving

FirstGiving empowers passionate individuals to raise money online for thousands of causes and helps 501c3 nonprofit organizations plan, execute, and measure successful online fundraising campaigns. FirstGiving is a proven provider of powerful, yet easy-to-use tools for charity fundraising events and grassroots fundraising campaigns and securely processes online donations. Fundraising ideas and fundraising tips abound on FirstGiving, and our personal fundraising pages are easier to use than any other fundraising software product. In addition, in support of our commitment to expanding the world of giving, we offer a suite of Application Programming Interfaces (APIs) enabling charities and outside parties to tap into our donation processing and fundraising expertise. For more information, visit www.firstgiving.com or contact us at press@firstgiving.com